Rise of Muscle Toning Treatments: The Future of Body Contouring

Is the popularity of muscle toning treatments on the rise? Recent surveys indicate a growing interest in procedures aimed at muscle tightening and conditioning, which help enhance body sculpting and definition. While these treatments are not entirely new, the aesthetic industry—especially concerning GLP-1 weight management—has seen significant shifts recently. As more individuals achieve their target weights, there's increased curiosity about non-invasive options for body contouring and muscle enhancement. The Summer 2025 report by NewBeauty, utilizing the BeautyEngine platform, provides exclusive insights into the preferences of highly engaged beauty consumers, offering a glimpse into upcoming trends. Expert Insights - Dr. Spencer Nadolsky specializes in obesity management. - Janet Allenby, MD, a board-certified dermatologist from Delray Beach, FL. - Dr. Ava Shamban, MD, a board-certified dermatologist based in Beverly Hills, CA. Rising Interest in Muscle Enhancement Over two-thirds of survey participants expressed interest or consideration of muscle toning procedures. Technologies such as EmSculpt and CoolTone target stubborn areas resistant to traditional exercise. With the i...