Vibram's Minimalist Footwear Gains Popularity Across Fashion and Wellness Sectors
From fitness centers to high-fashion runways, and trending on Instagram and TikTok wellness feeds, Vibram's minimalist footwear has surged in popularity. Once a niche choice among trail runners, these barefoot-inspired shoes now dominate sales charts. The latest evidence? The V-Soul Flat model has secured a spot in the top five searches on the Lyst Index for Q2 2025, highlighting their rapid ascent.
Origins and Evolution of Vibram Shoes
Originally recognized for producing soles for hiking boots, Vibram, an Italian brand, introduced the FiveFingers in 2005—shoes resembling socks with individual toes and thin soles designed to mimic barefoot walking. Wellness advocates praised them for promoting a natural gait and foot health.
From Niche to Fashion Staple
For years, they were favored by barefoot runners, fitness enthusiasts, and tech-savvy professionals. However, a collaboration with Balenciaga, viral TikTok trends, and coverage by The New York Times transformed their image. The minimalist, almost extraterrestrial aesthetic captured the imagination of stylists, inf...