Rising Grocery Costs Drive More Consumers to Store Brands and Discount Retailers

As grocery expenses continue to rise, an increasing number of shoppers are turning to private label brands for savings. A recent survey conducted by Pollfish for Save A Lot, involving 600 consumers, found that 79% reported higher grocery costs over the past three months. Consequently, 55% are purchasing more store-brand products, cooking at home more frequently, and reducing indulgent treats. To accommodate this shift, Save A Lot has introduced 55 new private-label items in the past year, including Mantia's Pizza Sauce, Kiggins Crunchy Peanut Butter Granola Bars, 12-pack Boardwalk sodas, and pet foods from Oliver & Scout. Sally Fatzinger, Vice President of Center Store at Save A Lot, emphasized the company's focus on balancing affordability with quality, stating, "Our value and quality proposition distinguishes our private-label offerings." The survey also revealed that 40% of consumers are very likely to choose discount grocery stores due to rising food prices. "Shoppers are prioritizing value, influencing where they shop and what they purchase," Fatzinger added. Key factors influencing grocery store choice included price (82%), produce quality (66%), and proximity (54%), with...