Rocket Integrates Redfin into Its Real Estate Operations, Phasing Out Rocket Homes Search Platform

Rocket Companies is restructuring its real estate division, Rocket Homes, following its acquisition of Redfin. The company is discontinuing Rocket Homes' search portal, merging agent networks, and implementing layoffs. Visitors to Rocket Homes are now directed to search for homes on Redfin until August 4, after which they will be redirected to Redfin's platform as Rocket's main home search tool. To facilitate this transition, Rocket has integrated prequalification options into all listings and launched Rocket Preferred Pricing, a program offering qualified clients a mortgage rate reduction of up to one percentage point during their first year—potentially saving up to $6,000—when financing through Rocket and working with a Redfin agent. A Rocket spokesperson stated that Redfin, the most popular real estate website in the U.S., now powers Rocket’s homebuying process, providing a seamless experience from search to closing. Additionally, Rocket Homes team members are joining Redfin, bringing their expertise into a unified platform. Data indicates that RocketHomes.com received 308,374 visitors in Q2 2025, while Redfin attracted 292.9 million visitors, suggesting Rocket is phasing out...