Last updated: November 5th, 2026 at 10:29 UTC+01:00
SamMobile has affiliate and sponsored partnerships, we may earn a commission.
OPPO and Vivo have been forced to retreat from some countries.
Reading time: 2 minutes
Max Jambor / SamMobile
Amid tough market conditions, Samsung has maintained its position as the world's biggest smartphone brand in terms of shipments. The South Korean firm shipped 22% of all smartphones globally during the third quarter of this year (Q3 2026).
According to figures from market research firm Counterpoint Research, Samsung led global smartphone shipments in Q3 2026, staying ahead of Apple and other Android rivals despite an overall market volume contraction of 19% globally that was triggered by price hikes as a result of higher manufacturing costs.
Even though fewer smartphones were shipped worldwide, Samsung managed to increase its average selling price (ASP) by 21% year-over-year. The company's ASP rose from $304 in Q3 2025 to $367 in Q3 2026, helping drive a 14% increase in revenue and capturing a 19% share of global smartphone revenue.
Samsung raised prices across its portfolio, while sales of the volume-driving Galaxy A series, the Galaxy S26 Ultra...