SANTA MONICA—On Monday, October 19, the city of Santa Monica announced the Pier sign that sits atop the Santa Monica Pier entrance from Ocean Avenue will be temporarily removed as of Tuesday, October 20, for a careful restoration designed to preserve its historic character.
The blue neon sign has been a staple for visitors to the Santa Monica Pier since 1941 and is listed on the California Register of Historical Resources. Its removal and refurbishment are part of the ongoing Pier Bridge Replacement Project, which will replace the aging bridge connecting Ocean Avenue to the Pier. Following its restoration, the sign will return at the top of the new Pier bridge.
“Few sights are as instantly recognizable as the Santa Monica Pier sign, and generations of residents and visitors have memories tied to seeing it at the entrance to the Pier,” said Mayor Caroline Torosis. “This careful refurbishment will preserve the sign’s history while ensuring this beloved landmark can continue welcoming people to the Pier for decades to come. And in the meantime, the temporary sign will continue to offer visitors the opportunity to capture that quintessential Santa Monica Pier moment.”
The sign removal ...