second-week-underscores-challenge-for-fantastic-four-box-office

The second week performance of Disney/Marvel's "The Fantastic Four: First Steps" has seen a noticeable decline, earning approximately $40 million, according to IMDb's Box Office Mojo. This represents a nearly 70% decrease from its initial $118 million opening weekend, surpassing analysts' expectations of a 55% drop. The decline occurred despite the absence of significant new competition, with other recent releases like Universal/DreamWorks Animation's "The Bad Guys 2" and Paramount's "The Naked Gun 2" performing as anticipated with opening revenues of $22.8 million and $17 million, respectively. Industry experts suggest that "The Fantastic Four" has struggled to extend its appeal beyond its core audience of young fans interested in action and comic book genres. Advertising efforts for its opening included approximately $13.8 million in national TV spots by Universal, while Paramount allocated around $12.2 million for "The Naked Gun 2," based on data from EDO Ad EnGage. Year-to-date, national TV advertising expenditures have decreased by 5% compared to the previous year, totaling $550.9 million across 145,600 airings and 78.2 billion impressions, down from $578.1 million, 120,630 ...