Call it a collaboration written in the stars.
Shark Beauty has tapped influencer, trendsetter and Cyklar founder Claudia Sulewski to bring its new limited-edition product edit to life. Named the Celestial Skies Collection, the line comprises four of the brand’s bestselling innovations decorated in a midnight blue and gold colorway with constellation maps across the front. The devices include the CryoGlow LED Face Mask, $349.99; the DePuffi, $199.99; the Glam Ceramic and Powerful Air Styling and Drying System, $399.99, and the SilkiPro Straight, $249.99.
According to Laura Dyer, senior vice president of global entertainment and culture strategy, the design was crafted with the intention of offering consumers an elevated experience. Sulewski, she continued, was a “natural” choice of partner, considering she’s already an avid consumer and seasoned brand builder. “She brings the same eye for intentional beauty to her own brand that we wanted Celestial Skies to embody, making her the perfect voice to introduce it to her audience.”
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