Simms and Grateful Dead Launch 'Dead on the Water' Collaborative Collection

Simms Fishing Products, a leading manufacturer of high-performance fishing gear and apparel, has announced a new collaborative collection titled "Dead on the Water" in partnership with the legendary band Grateful Dead. This limited-edition lineup features both functional and lifestyle items, including T-shirts, hats, sun hoodies, and a specially designed G3 Guide Wader, blending technical excellence with cultural influence. The collaboration stems from shared values of immersion and presence, emphasizing the calming and centering effects of both fishing and music. According to Ben Christensen, head of Simms, "This project emerged from genuine feeling—fishing and music are immersive experiences that promote mindfulness and connection." Throughout history, Grateful Dead's music has become intertwined with river adventures and outdoor gatherings, capturing the spontaneous and unpredictable nature of both music improvisation and fishing. The collection celebrates this spirit, encouraging anglers to embrace the moment. The centerpiece is the GD Guide Wader, crafted in Bozeman, Montana, inspired by Simms’ acclaimed G3 platform, adorned with Dead-inspired details. Complementing it are ...