Snap Has Launched Its High-Powered Glasses. Will There Be Enough Demand? September 23, 2026 — 05:52 am EDT
Written by Catie Hogan for The Motley Fool
linkedin Meta dominates the smart glasses market, having sold roughly 7 million pairs in 2025.
Snap's stock has declined by more than 90% over the past five years.
10 stocks we like better than Snap › The much-anticipated launch of Snap 's (NYSE: SNAP) Specs augmented reality (AR) glasses took place on Sept. 16. The glasses aren't cheap, costing $2,195, with a $200 deposit required to reserve a pair.
The high-tech wearable was unveiled in June of this year. Not long after, Snap announced partnerships with a host of AI and tech leaders, including Nvidia , Amazon , and Salesforce , in the hopes that its Specs would find a place in real-world settings as well as the workplace.
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Since the announcement of Specs, Snap's stock has been volatile. In the trading session following their introduct...