McDonald's Collaborates with Snapchat to Launch 'McDonaldland' AR Experience
In an effort to enhance its digital engagement, McDonald's has teamed up with Snapchat to launch the innovative 'McDonaldland' augmented reality (AR) experience. This collaboration features a series of Snap AR Lenses that bring the whimsical world of McDonaldland to life.
Exploring the AR Features
Starting this week, users can explore various custom Lens experiences connected to McDonald's broader promotional campaign. The primary Lens, activated when customers are inside a McDonald's restaurant, transforms their environment into the fantastical universe of McDonaldland, using Snapchat's AR technology to overlay immersive graphics onto the real world.
Interactive Games and Digital Components
The campaign also introduces interactive games accessible through Snapchat, including titles like 'Grimace Island Dash,' 'Fry Frenzy,' and 'Birdie’s Dream Flight.' Additionally, a McDonaldland Map will be available, featuring the user's Bitmoji and providing an overview of the digital experience.
Offline Engagement and Physical-Digital Integration
An offline componen...