Snapchat Partners with SandStone Global Productions and Bettany Hughes for Innovative AR Series
Snapchat has partnered with SandStone Global Productions and renowned historian Bettany Hughes to launch an innovative AR-enhanced television series on Channel 5. Viewers can scan QR codes displayed on-screen to access immersive 3D reconstructions of ancient wonders directly from their living rooms. The production involved extensive fieldwork in Egypt, Greece, and Turkey, combined with cutting-edge XR technology to ensure historical authenticity.
Transforming Passive Viewing into Interactive Exploration
This AR feature transforms passive viewing into interactive exploration, allowing audiences to virtually walk around sites like the Temple of Artemis or peer into Giza's tomb chambers through their smartphones. Such interactivity not only boosts engagement but also enhances knowledge retention.
Creating Detailed Digital Replicas of Iconic Monuments
Behind the scenes, the collaboration between Snapchat’s AR Studio Paris and SandStone Global aimed to create highly detailed digital replicas of iconic monuments. Field research was conducted on-site, and ...