LONDON — Soeur is bringing back Frère, its menswear line debuted in 2024, with a new capsule that gives the French contemporary label’s long-standing interest in men’s apparel a more regular place in its business.
Launched last week and priced between 175 euros and 650 euros, the new Frère capsule comprises about 30 pieces, including layering separates, a sleeveless waistcoat, a reversible jacket, a crewneck sweater and refined collar details. The range is intended to be offered once a year as a multiseasonal wardrobe.
In an interview, Freja Day, the brand’s chief executive officer, said menswear has been part of Soeur’s creative language since the beginning, informing its approach to clothing and silhouette.
“The response to our first capsule in 2024, from both our female clientele and a new male audience, encouraged us to give Frère a more recurrent place within the brand. We took the time to think about the right approach, bringing the same precision and expertise to menswear as we do to womenswear,” Day said about what she has been up to during the two-year gap.
That approach results in a dialogue between the two wardrobes rather than treating Frère as a separate design univers...