SOFTSWISS has collected two European iGaming Excellence Awards 2026, with wins in the Best Customer Service and Best Marketing Campaign categories.
The iGaming technology provider received the first award for its operator support model and the second for #SOFTSWISSHasMore, a campaign built to promote its wider product portfolio.
The Best Customer Service award recognized how SOFTSWISS supports operators. The company pairs dedicated account management with technical expertise, and its teams help clients deal with issues that range from cyberattacks and regulatory requirements to player retention and product changes for shifting needs.
SOFTSWISS has also built this support approach into its technology. The company recently added Back Office AI Workflow to its Casino Platform, which allows operators to prepare marketing campaigns through natural-language conversations.
The tool performs routine tasks directly in the platform, so it cuts manual work and shortens campaign preparation time. Teams can then test more creative ideas, launch campaigns faster, and pursue new growth opportunities, while final decisions stay under their control.
The Best Marketing Campaign award went to #SOFTSW...