Space NK Celebrates Oxford Circus Opening with Exclusive Jellycat Bag Charm

This summer, Space NK is expanding its presence with the launch of a new flagship store at Oxford Circus, marking a significant milestone for the retailer, now part of Ulta Beauty. Located in the former Topshop space at 214 Oxford Circus, the 4,600-square-foot store replaces the previous, smaller Regent Street outlet and features interactive and visually engaging elements designed to enhance the shopping experience, encouraging social interactions among customers. To celebrate this grand opening, Space NK collaborated with British plush toy brand Jellycat to create a limited-edition Amuseables charm inspired by the store's iconic black shopping bag. This charming, palm-sized accessory features Jellycat's signature smile, soft handles, and tiny corduroy boots, with a compartment suitable for storing small items like lip gloss. Space NK’s CEO, Andy Lightfoot, expressed enthusiasm about the partnership, calling it a career highlight for the brand. Following its debut at Oxford Circus, the exclusive Bag Charm will be available at all Space NK locations starting in September. This expansion aligns with Space NK’s broader growth strategy, which includes opening 11 new stores across the...