Sportsgirl Sets a New Standard with Stylish Knits and Sustainable Practices

Sportsgirl continues to blend style and sustainability with its latest collection featuring charming crochet floral knits, embroidered denim ensembles, and stylish quilted jackets. Not only do these pieces promise warmth and trendiness during cooler months, but they also reflect the brand's commitment to social and environmental responsibility through its recent B Corp certification. This esteemed accreditation recognizes companies that uphold rigorous standards in social impact, environmental stewardship, ethics, and transparency. Since its inception in 1948 in Melbourne and expansion to Sydney in 1960, Sportsgirl has evolved into an Australian cultural icon, resonating with multiple generations. The brand has played a significant role beyond fashion, engaging in initiatives like partnering with the Butterfly Foundation to support mental health and body positivity, raising over $3 million, and launching empowering campaigns such as BE THAT GIRL in 2018. These campaigns highlight themes of self-love and confidence, featuring prominent Australian figures. Achieving and maintaining B Corp status underscores Sportsgirl's dedication to responsible business practices, from sourcing to...