Spotify Raises Subscription Prices Again, Here's What You Need to Know

Spotify has announced a forthcoming increase in subscription fees for select regions, impacting users in Europe, South Asia, the Middle East, Africa, Latin America, and the Asia-Pacific. Starting in September, individual plan prices will rise by approximately 9%, with European subscribers experiencing a monthly increase from €10.99 to €11.99. Customers in the U.S. and Canada are currently unaffected, as their prices were adjusted earlier this year. This decision follows Spotify's recent quarterly earnings report, which revealed lower-than-expected profits due to high payroll taxes and other expenses, despite steady growth in music demand. Interestingly, despite profit pressures, the company's stock has risen nearly 50% since early 2025, and shares gained over 6% in pre-market trading after the announcement. The price hike aims to fund ongoing product enhancements, including expanding audiobook offerings, developing more AI-powered playlists, and introducing new short-form video features. These efforts reflect Spotify's strategy to diversify amid fierce competition from Apple Music and Amazon Music. While global streaming revenues reached a record $20 billion in 2024, profitabilit...