by Selena Hill
November 8, 2026
Stormi Steele Turns $2.6 Million TikTok Livestream Into A Business Blueprint
The beauty entrepreneur's record-breaking livestream offers a lesson in converting viral sales into a sustainable business.
Entrepreneurs looking to turn social media attention into lasting business growth can learn a thing or two from Stormi Steele. The founder and CEO of Canvas Beauty Brand generated $2.6 million in sales during a single TikTok livestream on Black Friday 2024, but the real business story is what happened after she stopped streaming.
Steele’s success illustrates the opportunities available to entrepreneurs who understand how to convert digital audiences into customers. It also highlights a challenge that comes with rapid growth: Having a successful sales strategy is only half the battle. Building the infrastructure to sustain that success is where the real work begins.
In May 2024, Steele became the first person to generate more than $1 million in a single TikTok Live, reaching the milestone in about four and a half hours. Months later, she surpassed that achievement with the $2.6 million Black Friday livestream. But the entrepreneur says the results were y...