Fashion Brands and Market Challenges
Fashion brands often thrive on surprises—though not when sudden government policies catch them off guard. Recently, Ralph Lauren sustained its growth momentum, reporting another successful quarter amid a challenging market landscape where many competitors struggle. The company increased prices, reduced discounts, and improved profit margins while attracting a younger, international clientele. Its shares have soared 81% year-over-year, demonstrating that steady brand development and product refinement can yield consistent success. Ralph Lauren's achievements are the result of years of strategic planning, category expansion, and brand positioning, laying a solid foundation long before market turbulence arose.
Swiss Watch Industry Faces Tariff Shock
Meanwhile, in Geneva, the mood was tense among Swiss watchmakers. A 39% tariff on exports to the U.S.—their largest market—suddenly threatened their stability. Renowned brands like Rolex, Omega, and Patek Philippe face an urgent challenge: absorbing the increased costs or passing them to consumers, with significant implications for their future. The abrupt tariff increase unders...