THE WHAT? Sweaty Betty has entered the beauty category with the launch of a Beauty & Wellness Collection, available exclusively through Boots across the UK.
THE DETAILS The activewear brand has introduced a range of body and wellness products spanning four collections: Keep It Chill, After Class, Clean Start and Sweat Reset. Developed for use at home, in the gym and on the go, the portfolio includes body and hair mists, body polish, exfoliators and lotions. A signature fragrance combining white jasmine, vanilla and soft woods uses AromaWellness Relax technology designed to promote relaxation.
THE WHY? The launch extends Sweaty Betty beyond activewear and into the beauty and personal care market, using its existing positioning around fitness and wellbeing to target consumers seeking products designed around active lifestyles and post-workout routines.
Source : SLG