Sydney Sweeney Faces Backlash Over Racy Sports Ad: 'Women Are Fighting To Be Seen, Not Sexualised'

Sydney Sweeney Faces Backlash Over Racy Sports Ad: 'Women Are Fighting To Be Seen, Not Sexualised'

Sydney Sweeney's nude Novig sports campaign is sparking backlash online, with critics saying it sexualizes rather than celebrates women in sports.

Sydney Sweeney just dropped a campaign that has the internet talking for all

the wrong reasons. The "Euphoria" and "Anyone But You" star is fronting a new

ad for Novig, a sports trading app, and the concept has people split right

down the middle.

In the campaign, tagged "Just Sports," Sweeney poses nude throughout the shoot, using footballs, basketballs, soccer balls, and other sports gear strategically to cover herself. A few images do show her in branded pieces too, including an oversized Novig mesh jersey paired with the brand's underwear. But it's the fully bare shots that have really set off the conversation.

Reaction online has been fast and loud. Plenty of people are calling it a bold, eye-catching marketing move, exactly the kind of thing that gets a new app noticed. But a large chunk of the internet isn't having it, with critics arguing the ad undercuts its own message. One widely shared sentiment sums up the backlash: women are fi...