Every now and then, a beauty product launch hits our inbox that makes us do the double-take of all double-takes. Today, it came from Fazit Beauty, which just launched star-shaped patches made to stick to dogs’ fur.
You probably know Fazit as the brand behind the viral glitter freckle patches Taylor Swift wore, which promptly sold out. The moment pushed the small, woman-owned brand past $1 million in sales and turned it into a certified pop-culture phenomenon.
Now, enter Fazit Pets, unveiled today in an adorable Instagram post featuring canine models wearing the patches. They come in three versions: sprinkled, gold and silver.
“I’m an animal person, so my entire feed is filled with pets, and I’ve seen people do everything from dyeing dogs to look like zebras to putting glitter on horses’ hooves,” says Fazit’s cofounder Nina LaBruna. “I kept thinking there had to be an easier, more playful way to express your love for your pet.”
Here's how it works: You place a patch sticky-side down where your dog’s fur lies flat, such as an ear, the chest or a hip. Dab it with a damp cloth for 60 seconds, then peel away the backing. According to the brand, the patches are waterproof, last up to a w...