Telling China's Story Through Global Languages: Baijiu Explores New Paths to Cross-Cultural Communication
11-01-2026 06:14 AM CET | Business, Economy, Finances, Banking & Insurance
Press release from: Getnews
/ PR Agency: SHENZHEN HMEDIUM INFORMATION TECHNOLOGY CO.,LTD
Zunyi, China - November 01, 2026 - On October 17, the parallel forum "Global Languages, Chinese Flavors" was held in Maotai Town, Guizhou Province, as part of the 2026 Chishui River Forum. Experts, scholars and representatives of the liquor industry from China and abroad gathered to explore practical approaches to cross-cultural communication for Chinese baijiu, under the theme "Cultural Confidence and the Heritage of Liquor and Civilization in Global Dialogue".
Video: https://www.youtube.com/embed/MUXFJpYMzR0
https://youtu.be/MUXFJpYMzR0
Participants agreed that to expand baijiu's presence overseas, the industry must both stay rooted in its rich cultural heritage and make effective use of narratives that resonate globally. The goal is to move beyond simply exporting products toward fostering deeper cultural understanding and appreciation.
At the forum, participants drew on the distinctive strengths of baijiu-produci...