Telling your story through online video content — is it worth it?
Choosing to tell your story through video can feel daunting, especially if you are new to video content creation or worry about blending visuals into your overall messaging. Here are four reasons to explore video content creation for your platforms.
Retention and engagement
Did you know that, according to a survey from Insivia, people retain 95% of a message when watching a video, compared to just 10% when reading text? These days, any strategy that supports retention is worth considering. But not all videos are created equal. If you choose to use video content to support consumer understanding, you need specific video-development and content-placement strategies to ensure they see it in the first place. A good partner can help you position your content effectively.
Conversion and ROI
In a world of AI slop and consumer distrust, sharing videos of your product or event can support decision-making. Video marketing provides a strong return on investment, with up to 80% of consumers reporting they made a purchase after watching a video vs. seeing a photo of a product from Commerce-UI. Video lets you tell a more compellin...