Tesla will wind down production of its polarizing Cybertruck pickup around the middle of 2027, CEO Elon Musk announced Friday, as the electric-vehicle maker shifts factory capacity toward its Cybercab robotaxis.
“Tesla will be winding down production of the Cybertruck at Gigafactory Texas around the middle of next year to make room for increased Cybercab production,” Musk posted on X.
The announcement marks a major retreat for a vehicle Musk once touted as one of Tesla’s most ambitious products.
Unveiled in 2019 with a futuristic stainless-steel design, the Cybertruck generated enormous attention but struggled to meet Musk’s lofty sales expectations.
Musk predicted Tesla could eventually sell roughly 250,000 Cybertrucks annually. Instead, the company has sold only tens of thousands in total since deliveries began in late 2023.
The truck’s initial price and performance promises also fell short. Tesla originally advertised a starting price below $40,000 and a maximum range of up to 500 miles. Neither promise materialized, according to TechCrunch.
The Cybertruck’s unconventional appearance made it a cultural lightning rod. Admirers embraced its angular, stainless-steel exterior, while...