DRIP DROP: Pattaraphan, the Thai jewelry brand founded by Pattaraphan “Nok” Salirathavibhaga, is expanding into apparel with a limited-edition T-shirt capsule launching Thursday.
Following the brand’s move into the bridal space with a newly formalized range of engagement and wedding rings titled the “Promised Collection,” the founder said she felt the need to keep things casual.
“I wanted to create something that I actually would live in,” she told WWD. “Like my jewelry, everything I make is something I would want to wear.”
With an approach of limited-edition drops, T-shirts felt like a natural place to begin in Bangkok, where the heat makes them a daily staple.
Salirathavibhaga’s first capsule is dubbed “Hi Pressure” and takes its cues from the line art popular in Thailand street art.
The wordplay draws “from a time when I felt really pressured in my early 20s, living in New York, figuring out my life,” Salirathavibhaga said. “But I feel I’m in such a different place now. I have a village behind me so we want to approach that high pressure in Thai style — feeling more light and fun.”
Long- and short-sleeve styles come in a palette that includes a buttery yellow and smoky shades, w...