Matching pajamas, retro hair and a very famous family posing like it’s a department-store studio in 1962. Every family has one: the holiday portrait that gets pulled out every December, with the matching sweaters, the stiff smiles and the hairstyles nobody will ever explain. It is a ritual that has survived every trend, every filter and every generation.
Now the most photographed family in America has made its own version. For the Skims 2026 Holiday Shop, which opened on Oct. 29, Kim Kardashian brought together Kourtney, Khloé, Kendall and Kylie for a campaign shot by photographer Nadia Lee Cohen, known for her cinematic, retro-saturated images. The result is a series of midcentury-style family portraits, complete with a Santa Claus on hand for good measure.
The Nostalgic Family Portrait, Reimagined
The look borrows from the classic studio portrait: posed groupings, soft backdrops, coordinated outfits. Kendall even wears a 1960s-inspired hairstyle. What keeps it from feeling like a costume is the styling, which leans into satin, velour and lace rather than itchy wool.
“The holidays have always been such a special time for our family,” Kim said in the announcement, and the campaign ...