The appointment brings experience from eBay, Mattel and Nordstrom as the luxury resale platform looks to strengthen its assortment, personalize product discovery and expand growth opportunities through technology and data
The RealReal has appointed Alexis Hoopes as chief merchandising officer, adding an executive with experience across luxury retail, e-commerce and global fashion marketplaces to its leadership team. Hoopes will lead the company’s merchandising strategy, focusing on strengthening its luxury assortment, improving personalized product discovery and identifying growth opportunities through technology, data and global marketplace expertise.
Hoopes most recently served as vice president and general manager of global fashion at eBay, where she led the company’s $10 billion global fashion business. Before that, she was senior vice president of e-commerce at Mattel, where she built the company’s direct-to-consumer business, launched two digital commerce platforms and integrated American Girl’s e-commerce operations. Earlier in her career, she spent nearly 15 years at Nordstrom in leadership roles spanning merchandising, strategy, e-commerce and planning.
At The RealReal, Ho...