The Solal Marketing Conference and Awards Gala take place in Budapest, bringing together marketers from across the shopping centre industry, malls, management companies and agencies alike, for two days of case studies, networking and celebration under this year’s theme, “Adapting to NOW.”
The conference opens Tuesday, October 13, with a 9:30 a.m. tour of WestEnd, one of Budapest’s leading shopping centres, followed by a full day of sessions from 11 a.m. at Cinema City, WestEnd. Speakers include Herculano Rodrigues (TikTok) and Peter Cooper (PC33), with Melissa Moore, host of The Retail Tea Break Podcast, serving as conference MC alongside ambassadors Chris Igwe and Julie Fitzsimmins. The detailed program will follow closer to the event.
That evening, from 7 p.m., the Solal Awards Gala at KIOSK, Budapest celebrates the industry’s standout marketing campaigns against the backdrop of the Danube, with an evening of networking and entertainment. Attendance is capped, particularly for the gala, so early booking is advised.
The following day, Wednesday, October 14, a self-guided “Morning After” centre tour — courtesy of NEPI Rockcastle and free to attend — visits Mammut from 10:30 a.m. an...