TikTok Celebrates Milestone at Tomorrowland Electronic Music Festival

On August 6, 2025, TikTok announced a new milestone in live streaming by attracting over 74 million unique viewers for the Tomorrowland electronic music festival across two weekends. This achievement represents a dramatic increase of 362.5% compared to last year's festival, which drew 16 million viewers on the platform.

Impressive Engagement Metrics

Throughout the event, content tagged with #Tomorrowland amassed 2.4 billion views, while the festival's official TikTok account gained 1.9 million new followers, reaching a total of 9.2 million followers. The platform hosted a continuous 24-hour livestream from multiple stages including the MainStage, Freedom Stage, and OneWorldRadio, showcasing performances from prominent DJs and producers.

Artist Engagement and Content Growth

TikTok also facilitated artist engagement through its Content Studio at the festival site, resulting in a combined follower growth of 3 million and 580 million video views for participating artists. The electronic music genre continues to thrive on TikTok, with #electronicmusic content accumulating 36 bill...