TOURISE Forms Cross-Sector Advisory Board to Lead Industry Innovation and Transformation

Tourism Innovator TOURISE Forms Diverse Advisory Board to Lead Industry Transformation TOURISE, a pioneering platform dedicated to fostering cross-sector collaboration in tourism, has established a 14-member advisory council composed of industry leaders from various fields including travel, technology, aviation, entertainment, education, sustainability, and media. This diverse assembly aims to steer the platform's strategic initiatives, emphasizing critical issues such as equity, global representation, and sectoral diversity, thereby shaping the future landscape of tourism. Led by His Excellency Ahmed Al-Khateeb, Saudi Arabia's Minister of Tourism, the advisory board unites influential figures from organizations such as the World Travel & Tourism Council, Global Sustainable Tourism Council, Amadeus, TikTok, Six Senses, Cirque du Soleil, and others. Their collective expertise is expected to translate TOURISE's ambitious vision into impactful actions, fostering innovation, investment, and sustainable growth within the industry. "Our cross-sector collaboration is vital for advancing global tourism," stated His Excellency Al-Khateeb. "This advisory council will play a crucial role i...