Toyota had a lot to say at the 2026 SEMA Show, planting its flag in the biggest way with a barrage of concepts that showcased the brand’s expertise both on and off-road. For us, the big star of the show was the brand’s Snowhunter Concept Family, a five-car collection of their body-on-frame vehicles, reimagined for taking on harsh winter terrain.
This lineup included modified versions of the Tundra, Land Cruiser, Sequoia, Tacoma, and 4Runner. Updated with a Snowhunter camo exterior, the trucks and SUVs swap their tires for snow tracks while also receiving gloss black accents, Rigid lighting, and various upgrades from Toyota Genuine Parts and TRD.
The star of the lineup is the Tundra Snowhunter Concept, a thoroughly winterized take on the full-size truck that features a TrailLift Pro System designed by CALTY, the company’s advanced design studio. The TrailLift Pro System turns the bed into a versatile platform that is built to make hauling your gear seamless and well-organized.
The system can be configured in a number of ways and features an articulating rack that allows owners to easily stow and access large equipment like kayaks and bikes.
The company also introduced a new family o...