Introduction of BBN United
The University of Kentucky Athletics department has introduced BBN United, a cutting-edge loyalty and membership platform serving as the official fan club for UK Athletics. Developed in collaboration with fan experience expert Two Circles and UK’s long-time multimedia partner JMI Sports, this initiative aims to foster deeper connections between UK and its supporters.
Features and Benefits of BBN United
BBN United offers fans a fresh avenue to celebrate Kentucky athletics, support student-athletes, and enjoy unique experiences that embody the spirit of Big Blue Nation. Fans nationwide can join through affordable monthly subscriptions, gaining access to exclusive content, limited-edition merchandise, and memorable events with their favorite teams. Contributions from memberships directly fund UK’s athletic programs and student-athlete development.
Membership Perks
- Behind-the-scenes videos and interviews with coaches and players;
- Exclusive BBN United merchandise, collectible gear, and signed memorabilia;
- Invitations to special events, viewing parties, and meet-and-greets with Kentucky icons;
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