United Refining Co.’s Kwik Fill convenience-store brand is partnering with Par Technology Corp. to build its loyalty program.
Through the partnership, Kwik Fill will use Par Retail’s platform and Par Intelligence to support its vision for modern retail, the company said in an announcement Tuesday.
- United Refining Co. is
No. 21on CSP’s Top 202 ranking of U.S. convenience-store chains by store count.
Par Intelligence helps retailers interact with their data more dynamically, the New Hartford, New York-based company said, surfacing insights, identifying opportunities and supporting faster action across guess engagement, marketing, merchandising and operations.
Kwik Fill’s partnership with Par Retail includes loyalty, mobile app, enterprise intelligence and full-stack tobacco loyalty capabilities.
“The convenience retail industry is at an inflection point. More software isn't the answer. Smarter software is,” said Savneet Singh, CEO of Par Technology. “Kwik Fill gets that. They're building their loyalty program from scratch on Par Retail, which means every guest relationship and every data point is theirs from day one. Par Intelligence makes sure they can act on it. That's the differ...