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US football stars Harlem Berry and Leland Smith back World’s Finest’s Chocolate campaign
(L-R) US football players Harlem Berry, and Leland Smith, are supporting the charitable World's Finest Chocolate's latest charitable initiative, backing young confectionery sellers. Pic: World's Finest Chocolate
US-founded charitable fundraising brand, World’s Finest Chocolate, is making its debut move int sports celebrity endorsement, forging partnerships with LSU football running back Harlem Berry and UCLA wide receiver Leland Smith, writes Neill Barston.
The Chicago-headquartered organisation, which has raised some $5 billion for school resources, sporting teams and clubs since its inception in 1949, has devised its “Let Them Reign” campaign.
Furthermore, as the chocolate company noted, the initiative has been devised to inspire the next generation, and showcase how selling chocolate can assist in building confidence, communications skills, resilience, and entrepreneurial abilities.
Notably, both American football players in fact sold World’s Finest Chocolate as children to help fund activities that were important to them. Those early fundraising experiences helped shape their journey...