by Selena Hill
November 14, 2026
USC Launches MBA Course On Beyonce’s Billion-Dollar Business Empire
From Destiny’s Child to Cécred, USC grad students will study the business strategy that made the global music icon a billionaire.
The business of Beyoncé is officially hitting the books. The University of Southern California (USC) is putting the Grammy-winning superstar’s entrepreneurial journey at the center of a new MBA course designed to teach students how celebrity, branding, and strategic business decisions can translate into an entertainment empire.
USC’s Marshall School of Business will launch “The Business of Beyoncé” in January 2027, the Los Angeles Times reports. The 16-week course, developed by professor Shaun Harper, will examine Beyoncé’s evolution from a childhood performer and Destiny’s Child member into a global entertainer with business interests spanning music, beauty, fashion, and spirits.
“My class is not going to be just a set of conversations about Beyoncé,” Harper told the LA Times.
Instead, students will examine the business decisions behind the superstar’s brand, including her approach to social media, marketing, ownership, and audience engagement. The curri...