UW-Oshkosh School of Business students debuted their Titan Gold Coffee enterprise and a coffee cart that provided students with free coffee sponsored by Chancellor Manohar Singh on Wednesday, Oct. 21.
“At UWO, we want students to graduate with more than knowledge. We want them to have the confidence and experience to put that knowledge to work,” Singh said in a press release. “Titan Gold Coffee is a wonderful example of students taking ownership of their learning and turning ideas into action.”
Faculty have worked alongside the group of students to conceptualize and execute the entire process behind launching a small business.
Student teams manage all aspects of Titan Gold Coffee, from branding and marketing to finance and fulfillment.
Singh said that this business venture is representative of the experiential learning initiatives UWO aims to implement across campus.
“So you see where the magic happens here,” Singh said. “And each one of (the students) not only contributed to this, but they’re going to be contributing to building this world tomorrow, whether as an entrepreneur, as a supply chain engineer, or a supply chain manager. This is the future.”
Aliosha Alexandrov, a marketi...