Vanguard CEO Salim Ramji made a promise to wealthier clients in his May 1, 2026, letter to investors. For investors with higher assets and more complex needs, he wrote, Vanguard was “bringing back a more personalized tier of service under the Flagship name.”
That service is now arriving. In mid-October, Vanguard emailed self-directed investors with $1 million to $10 million to tell them they had been enrolled, RIABiz reported Oct. 23.
The same letter carried a line worth holding onto: “High-quality financial advice shouldn’t be a luxury good.” Flagship is mostly about service. Ongoing advice is a separate product with its own price.
What $1 million gets you at Vanguard
Flagship is open to Vanguard Brokerage Services clients with $1 million to $10 million in qualifying assets, and there is “no fee to be in Flagship,” Vanguard says. Eligible clients are enrolled automatically.
The package includes a dedicated Flagship phone team, priority live chat with human representatives, a higher yield on Vanguard’s Cash Plus account, a TurboTax discount and preferred margin rates.
Flagship clients may also qualify for full or partial reimbursement of another firm’s fee when they move assets to ...