Viberg Debuts First NYC Store in Nolita, Blending Heritage Craftsmanship with Modern Elegance

Viberg, the esteemed Canadian heritage footwear brand with a history spanning over nine decades, has inaugurated its inaugural retail outlet in New York City. Located at 262 Mott Street in Manhattan's Nolita district, the store was designed in collaboration with Paris-based firm Cigüe, showcasing a sophisticated interior with minimalist materials, bespoke furnishings, and subtle references to the company's Pacific Northwest roots. The flagship features classic styles such as the Service Boot alongside modern interpretations like minimalist sneakers and seasonal loafers, reflecting Viberg's commitment to craftsmanship and innovative design. Customers can enjoy personalized fittings, exclusive product releases, and a curated selection of limited-edition items, all crafted in Viberg's Victoria, British Columbia workshop using traditional methods and premium materials from top tanneries. Founded in 1931 as a functional bootmaker, Viberg has evolved into a family-run enterprise now led by third-generation owner Brett Viberg. While boots remain their best-selling products, the company has experienced a surge in demand for loafers and casual footwear. The decision to open in New York wa...