Viberg Launches First New York City Store Showcasing Heritage Footwear

Canadian heritage bootmaker Viberg has officially launched its first retail location in New York City, marking a significant milestone for the brand. Situated at 262 Mott Street in Manhattan's trendy Nolita district, the store was thoughtfully designed by Paris-based Ciguë, showcasing a minimalist aesthetic with custom furnishings that subtly reflect Viberg's Pacific Northwest roots. The boutique features classic styles like the iconic Service Boot, along with new offerings such as minimalist sneakers and seasonal loafers, all crafted with traditional techniques in Viberg's Victoria, British Columbia workshop using premium materials. The store provides personalized fittings, exclusive product releases, and a curated selection of limited-edition pieces. Founded in 1931 as a practical boot manufacturer, Viberg has grown into a family-run business renowned for its high-quality footwear, including boots, loafers, and sneakers. The recent surge in popularity of loafers and casual shoes has complemented the brand's core offerings. Brett Viberg, the third-generation owner and designer, explained that the East Coast is a key market for the company, influencing the decision to open in New...