FRANKLIN – Visit Franklin has been named Destination Marketing Organization of the Year (Large Division) by the Tennessee Hospitality & Tourism Association for a second consecutive year. The award was presented during the 2026 Stars of the Industry Purple Iris Awards ceremony, held in conjunction with the annual Governor’s Conference on Hospitality & Tourism.
The Destination Marketing Organization of the Year award honors Tennessee tourism marketing organizations with annual budgets more than $500,000 that demonstrate excellence in destination marketing, public relations and strong collaboration with local hospitality communities.
Winning two years in a row recognizes not just a single year of achievement, but the sustained impact of Visit Franklin's ongoing vision to help Williamson County thrive. The 2026 award specifically noted Visit Franklin’s continued work to unify community-wide brand messaging across all eight communities of Williamson County, deepen relationships with local government and business leaders across the county, and translate that groundwork into measurable results that benefit Williamson County's citizens.
Over the past year, Visit Franklin extended its “Eigh...