Vogue Features AI-Generated Models in Latest Guess Advertisement Sparks Industry Debate

Vogue's latest issue features a Guess advertisement showcasing a stunning model, who is revealed to be an AI-generated digital figure. Condé Nast, publisher of Vogue, subtly acknowledged this by stating that an AI model has never officially appeared in Vogue's editorial content. Nevertheless, the ad highlights two AI-created models, prompting industry debate. Model Sarah Murray expressed concerns to TechCrunch, noting that the modeling profession already faces significant challenges and that AI standards of perfection could intensify competition. Conversely, the ad's creator, Seraphinne Vallora agency, clarifies that their intention isn't to replace live models but to explore new marketing avenues. Co-founder Valentina Gonzalez emphasized the enduring importance of photography and human talent in fashion, while Andreea Petrescu described this as a novel marketing approach. The reveal sparked immediate reactions on TikTok, with some viewers expressing surprise and skepticism. This incident underscores the longstanding trend of digital enhancement in fashion advertising, where images are often heavily airbrushed and photoshopped. Experts suggest that AI models in advertisements shoul...