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We're all craving scents that feel like a hug: these are the best ones to shop

Natasha Maaz191373775
Published on 2026-11-03 06:25:00
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We're all craving scents that feel like a hug: these are the best ones to shop

Autumn fragrances normally call for woody, amber and leather notes, evoking images of nights in front of the fire or cosied up in a country pub. The beauty world has taken a different turn this year, though.

Gone are moody, sultry scents, with intimate, comforting and familiar fragrances taking the spotlight. The notes this year's cohort of autumn scents share? Milk and cream.

Just this week, three milky scents have passed over my desk. Phlur's Heavy Cream, £99, (immediately swiped by a 20-something family friend), Orebella's Cashmere Milk, £95, and Prada's Paradoxe Sweet Chemistry, £57.60, cementing the milky trend as 'a thing'.

Phlur's Heavy Cream is obvious with the namesake note – I think it smells like Drumstick lollies – whereas Prada's take includes airy and milky textures rather than overt milk notes. But what is it about milk and cream notes that makes them so appealing?

"Milky scents feel like a nostalgic kind of comfort. There’s something really familiar about them. They evoke a sense of warmth, closeness, the softness of skin, a bit of freshness," says Alison Romash of Orebella.

Jules Miller, founder and CEO of functional fragrance brand The Nue Co, agrees with the fami...

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