When Did Stone Island Start Putting the "Sport" In Sportswear?

When Did Stone Island Begin Integrating Sports Elements into Its Apparel? Event Highlights The atmosphere at London’s Wembley Stadium was electric as spectators cheered for heavyweight champion Oleksandr Usyk, who appeared in a custom-designed Stone Island parka that nearly enveloped his matching gray boots. The crowd erupted in applause as the Ukrainian boxer confidently demonstrated his dominance. On July 19, Usyk's five-round victory over British contender Daniel Dubois not only confirmed his status as the top pound-for-pound boxer globally but also signaled a new era for Stone Island, showcasing its evolution from a fashion innovator to a genuine sportswear brand. Traditionally renowned for pioneering innovative fabrics and integrating them into stylish garments—a hallmark established by Massimo Osti—Stone Island has increasingly embraced functional performancewear. Leading up to Usyk’s championship win, the brand quietly expanded into various sports domains, some aligned with its sporty heritage and others less so. In June, Stone Island collaborated with New Balance Numeric to launch a skateboarding-inspired sneaker, marking its debut in that sport. Just a month earlier, the ...