Yahoo Sports and Liquid Death Launch Edgy Guillotine Fantasy Football Leagues

Yahoo Sports has partnered with Liquid Death to introduce a new twist to fantasy football—guillotine leagues—marking their first integration of this format. In these leagues, the lowest-scoring team each week faces elimination, adding a heightened level of competition. Liquid Death’s branding is prominently featured throughout the game interface, including invitations, team avatars, and special animations like the 'head' being kicked out of the stadium after elimination. This collaboration aims to engage fantasy football enthusiasts and attract a younger audience, leveraging Liquid Death’s edgy branding and marketing flair. Known for its rebellious marketing style and bold branding, Liquid Death's partnership with Yahoo brings a fresh and intense dynamic to the fantasy football landscape, which boasts millions of participants nationwide. Yahoo’s president, Ryan Spoon, expressed enthusiasm about blending innovative gameplay with Liquid Death’s creative branding to offer a unique experience. The guillotine league format enhances the traditional fantasy football experience by increasing competitiveness and engagement. The launch coincides with Yahoo’s '28 Days of Fantasy' campaign, ...