Listen to the article 4 min This audio is auto-generated. Please let us know if you have feedback . YouTube published a new report about the evolution of mainstream culture , which examines how expanded internet access has created a new dynamic of niche trends and microinfluences.
The report found that most people still align with foundational, popular trends and want to feel like they’re part of a bigger cultural conversation despite increased access to niche communities.
YouTube’s new Trends and Culture report was based on a survey of 939 people between ages 14 and 44, which was conducted by NRG.
As explained by YouTube : “ Our cultural landscape is more fragmented than ever, but our desire for shared experiences remains strong. The mainstream hasn't disappeared, but its meaning has shifted: digital creators and communities now stand alongside traditional cultural gatekeepers as the arbiters of what makes it into the mainstream.”
According to the survey data, 63% of respondents indicated that, compared to five years ago, it's more true that they watch content or follow creators that everyone they know is also watching or following.
Yet, the expanded media landscape has also made ...