YouTube Tests New Feature to Showcase Collaborators on Videos for Greater Exposure

YouTube is experimenting with a new feature that allows creators to display collaborators prominently on their video pages, aiming to highlight partnerships and broaden exposure. According to official statements from YouTube, the test enables content creators to add collaborators to their videos, making it easier to recommend videos to the audiences of both the original creator and their partners. Initially limited to a select group of creators, this feature showcases collaborators through their channel avatars displayed alongside the video or within the creator information section beneath the video title. Viewers can tap on a “...and 3 more” link to see a complete list of all contributing channels. This approach resembles collaborative features on platforms like Instagram and TikTok, offering an intuitive way to promote partner profiles directly within video content. Such visibility can serve as an effective promotional tool, potentially increasing traffic to collaborating channels, especially those partnering with larger creators. While YouTube has long supported collaborations—such as through its Creator Academy resources—the platform is now seeking a more integrated method t...