The Italian luxury house will present its Summer 2028 collection in Beijing on June 11, 2027, followed by the opening of Villa Zegna the next day
Zegna has announced plans to present its Summer 2028 fashion show in Beijing on June 11, 2027, marking a significant return to the Chinese capital as the Italian luxury house continues to expand its international presence. The runway presentation will be followed on June 12 by the opening of Villa Zegna, the brand’s invitation-only temporary private club, which will remain in the city for several days. The two events will celebrate Zegna’s longstanding relationship with China while introducing a new chapter in its global approach to fashion presentations and client engagement.
The decision to stage the show in Beijing was made in full alignment with Camera Nazionale della Moda Italiana, reflecting Zegna’s commitment to promoting Italian craftsmanship internationally while maintaining its longstanding connection to Milan. The presentation follows a series of international brand experiences, including Villa Zegna editions in Dubai in 2025 and Los Angeles in 2026, each developed in response to the cultural identity of its host city. Beijing ...