Actress Zhao Lu Si's Live Streaming Efforts to End Contract
Nearly a week has passed since actress Zhao Lu Si began live streaming on Xiaohongshu (Red Note) in her ongoing effort to end her contract with Galaxy Kuyu agency. Her broadcasts attract large audiences, and her endorsements—whether through food, fashion, or product recommendations—boost sales significantly.
Topics Discussed During Streams
During her streams, Zhao discusses various topics, including allegations of mistreatment by her agency, as well as sharing personal insights about her life and future plans. Despite the increased visibility and public interest, neither her agency nor any authoritative body has intervened or entered negotiations regarding the contract termination.
Industry Experts' Perspectives
Industry experts suggest that her approach may have limited impact, given that the contract is legally binding and her claims do not involve illegal activities. While her persistent online presence has revitalized her popularity—which had declined after her illness and temporary hiatus—it remains uncertain how this situation will ultimately be resolved.